Food & Beverage Innovation Forum (FBIF) is one of the most influential food industry events in the Asia-Pacific region. It empowers industry professionals by sharing successful global business cases, innovative ideas and technologies, helping participants identify future trends and explore new pathways for growth. The FBIF Food Innovation Exhibition, held concurrently, showcases global innovations in products, packaging, ingredients and marketing.
In 2024, the Yili master brand exhibited at the forum along with its integrated sub-brand, Inikin Yike Live Fountain, which covered 276 square meters and enabled the audience to experience the innovative trends in the dairy industry. At the FBIF 2024 Dairy Innovation Sub-Forum, Executive President Liu Chunxi delivered a keynote speech titled "Rising Influence in Lower-Tier Markets."
Yili operates from a new starting point of "Global Top 5 with Revenue Over 100 Billion," and embarks on a new era of co-creating the future of the dairy industry with consumers.
What will the future of dairy and Yili's products look like? We are putting this question to consumers and AI.
Yili Stands with the Olympics Every Step of the Way.
A glasses-free 3D giant screen presents an immersive experience.
